Communication and Outreach

shutterstock 213338944PAME's main communication methods include reports, web portal(s), videos, conferences, meetings and workshops; and development of project-specific communication and outreach material.

Following are PAME’s main communication and outreach methods:

 Reports                                                                                                                                               
  • PAME regularly produces reports on projects, ranging from short background papers to policy makers to comprehensive reports on specific issues.

 PAME’s website (www.pame.is)                                                                                                      
  • PAME’s website is comprehensive and contains information on PAME and its projects, and a document library. The website boasts documents from PAME meetings (meeting reports), reports from PAME to the Senior Arctic Officials (SAO Reports), and PAME documents to SAO Ministers. It also includes a news-item section.
  • PAME’s website also has “protected areas” where a login username and passwords are needed to access documents, etc.

 PAME’s Social media                                                                                                                         

 Conferences, events, workshops and general communication                                                                                                                                                                           
  • PAME regularly convenes workshops to contribute to specific projects, including with PAME’s expert groups o Status report to PAME meetings
  • Progress and status reports to the Senior Arctic Officials (biannually, fall and spring each year)
  • Other Arctic Council meetings/events
  • Regular presentations at Arctic-related events, including conferences etc.
  • Mailing lists for distribution of products and information
  • Contact with general media where appropriate

 Arctic Council Communications Strategy                                                                                                                                                                                                                 
PAME supports and works towards the Arctic Council Communication Strategy, which goals are to:
  • Strengthen the Arctic Council brand – reinforce perception of the Council as the preeminent international forum for addressing Arctic issues (relevant
  • Provide a “voice” for the Council on issues where it has achieved consensus – position the Council as an opinion leader on important Arctic issues (credible)
  • Highlight the many ways the Arctic Council contributes to positive outcomes in the Arctic, notably through the work of its subsidiary bodies (active)
  • Generate a positive narrative of international cooperation, sustainable development, and environmental protection that counters the popular but inaccurate narrative of conflict and a “rush to resources” in the Arctic